From celebrity red carpets to trendsetting moments: Huang Xiaoming's wedding offers insights for agricultural and pastoral brand communication

Recently, my WeChat Moments on my phone have been flooded with updates about Huang Xiaoming and Angelababy’s wedding. From the announcement of their wedding date to the entire ceremony yesterday, Huang Xiaoming and Angelababy quickly climbed to the top of Baidu’s trending search list—especially yesterday, when their wedding made headlines both online and offline. As a successful, quintessential example of internet-driven communication, Huang Xiaoming and Angelababy’s wedding is definitely worth studying for our agricultural and livestock industry.

2015-10-09

2015

10-09

Analyzing the Effective Operation of Enterprise WeChat Official Accounts — Case Study of Da Di Han Ke (Part 2)

What do new media platforms like Weibo, QQ, and WeChat have in common? Their shared characteristic is that they are closely integrated into people's daily lives, becoming an integral part of it. For WeChat Official Accounts to achieve greater outreach effectiveness, they must seamlessly enter into customers' work and personal lives, fully blending with their routines. Only then can businesses more accurately identify customer needs and efficiently meet them in the quickest possible way. It’s within this seamless integration that the WeChat Official Account platform truly unlocks its enhanced value.

2015-09-16

2015

09-16

A Brief Analysis of Effective Operation of Enterprise WeChat Official Accounts — Case Study: Da Di Han Ke (Part 1)

As an emerging self-media platform, the WeChat Official Accounts opened by Tencent on August 18, 2012, initially attracted hundreds of media outlets eager to establish a new digital presence—positioning it as a key online battleground following the official website and Weibo. Soon after, a surge of businesses and individuals joined in; by December 2013, the number of WeChat Official Accounts had already reached nearly 2 million users.

2015-08-15

2015

08-15

2015

08-05

2015

07-16

2015

06-03

2015

05-15

Imprint

2015-03-20

2015

03-20

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