The Dalian Commodity Exchange Launches a Series of Support Initiatives for Nationally Designated Poverty-Stricken Counties

In response to the call from the CPC Central Committee and General Secretary Xi, and in alignment with the deployment of the China Securities Regulatory Commission, the Dalian Commodity Exchange (referred to as "DCE") has, based on its cooperative exchanges with Tianshui City, Gansu Province, actively organized and mobilized market institutions this year to provide targeted support to Qin'an County, a nationally designated poverty-stricken county. This support has taken the form of initiatives such as earmarked donations and talent-training programs. On June 14, Li Zhengqiang, Party Secretary and Chairman of the DCE, met with Wang Rui, Vice Chairman of the Gansu Provincial Political Consultative Conference and Secretary of the Tianshui Municipal Party Committee, during his visit to Qin'an to discuss ways to further strengthen poverty alleviation collaboration and paired assistance, deepen mutual exchanges and cooperation, and jointly promote the economic and social development of both Tianshui and Qin'an.

2018-06-30

2018

06-30

The Cool Reflections Big Data Brings to the Agriculture and Animal Husbandry Industry

Looking back at history, the trendy term "big data" has actually existed for quite some time. However, it’s only in recent years—driven by the rapid growth of the internet and the information industry—that big data has truly captured widespread attention and sparked intense debate. Compared to conventional data, the defining characteristic of big data is its sheer scale: these datasets are no longer measured in gigabytes or terabytes, but rather in petabytes (10^15 bytes), exabytes (10^18 bytes), or even zettabytes (10^21 bytes)—marking an astronomical leap in volume.

2016-02-26

2016

02-26

Corporate Self-Media: Mode Upgrade

In the era of mobile social media, enterprises primarily rely on public platforms for their self-media presence. Currently, according to Tencent statistics, WeChat users actively engage with an average of 5.86 articles per person each day, and 51% of users read more than 3 articles daily on the platform.

2016-01-16

2016

01-16

How to Approach Brand Building: A Brief Analysis Using Chengdu Dadi Hank as an Example

The phenomenon of brand imitation is particularly pronounced. The agricultural and livestock industry differs significantly from other sectors—not only in terms of each brand’s historical context but also in the target audiences they aim to reach. While these differences are clear, agricultural and livestock brands often end up rigidly copying the messaging strategies commonly seen in fast-moving consumer goods, finance, real estate, and automotive industries. To illustrate with a small yet simple example: slogans like "industry leader" or "global sales far ahead of the competition" have become all too common—almost formulaic in their execution.

2015-11-19

2015

11-19

From celebrity red carpets to trendsetting moments: Huang Xiaoming's wedding offers insights for agricultural and pastoral brand communication

Recently, my WeChat Moments on my phone have been flooded with updates about Huang Xiaoming and Angelababy’s wedding. From the announcement of their wedding date to the entire ceremony yesterday, Huang Xiaoming and Angelababy quickly climbed to the top of Baidu’s trending search list—especially yesterday, when their wedding made headlines both online and offline. As a successful, quintessential example of internet-driven communication, Huang Xiaoming and Angelababy’s wedding is definitely worth studying for our agricultural and livestock industry.

2015-10-09

2015

10-09

Analyzing the Effective Operation of Enterprise WeChat Official Accounts — Case Study of Da Di Han Ke (Part 2)

What do new media platforms like Weibo, QQ, and WeChat have in common? Their shared characteristic is that they are closely integrated into people's daily lives, becoming an integral part of it. For WeChat Official Accounts to achieve greater outreach effectiveness, they must seamlessly enter into customers' work and personal lives, fully blending with their routines. Only then can businesses more accurately identify customer needs and efficiently meet them in the quickest possible way. It’s within this seamless integration that the WeChat Official Account platform truly unlocks its enhanced value.

2015-09-16

2015

09-16

A Brief Analysis of Effective Operation of Enterprise WeChat Official Accounts — Case Study: Da Di Han Ke (Part 1)

As an emerging self-media platform, the WeChat Official Accounts opened by Tencent on August 18, 2012, initially attracted hundreds of media outlets eager to establish a new digital presence—positioning it as a key online battleground following the official website and Weibo. Soon after, a surge of businesses and individuals joined in; by December 2013, the number of WeChat Official Accounts had already reached nearly 2 million users.

2015-08-15

2015

08-15

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