The 16th (2023) China Cattle Industry Development Conference was held from November 11th to 12th in Yangxin County, Binzhou City, Shandong Province. As a highly influential cattle industry event, it has received high attention from all parties in the relevant industry. More than 800 representatives from the national cattle breeding, nutrition, breeding, slaughtering, processing and other industry chains attended the conference.

After the opening ceremony, the conference held dialogues with top enterprises, the International Beef Trade Cooperation Summit Forum, and the Forum on High Quality Development of the Cattle Industry. Dr. Li Zhizhong, DDC Product Manager, was invited to give a presentation titled "Research and Application of Ruminant Feeding Regulation" at the Forum on High Quality Development of the Cattle Industry.

In the sharing, Dr. Li Zhizhong shared the latest progress and achievements of DDC in the research of ruminant feeding regulation from three aspects: the importance of feeding regulation, factors affecting animal feeding volume, mechanisms and applications of ruminant feeding regulation. He pointed out that ruminant animals have a very sensitive sense of taste and smell, and young animals prefer familiar tastes, adding appropriate fragrances, sweeteners, and deliciousness agents, It can significantly improve the feed intake and production performance of ruminants, while adding plant essential oil products can improve the health level and feed utilization efficiency of ruminants.

Authorized by the organizing committee of the conference, Dr. Li Zhizhong and Dr. Zhou Bin from DDC organized the lecture notes on site, and the content of the notes will be shared and released by the Cattle Industry Branch of the China Animal Husbandry Association.

During the conference, over 100 beef industry related enterprises showcased beef cuisine, equipment, feed, vaccines, veterinary medicine, and other related products. In the A17 exhibition area, DDC showcased the company's latest achievements in animal feeding regulation over the past 31 years, with the theme of "Focusing on Animal Feeding Regulation, Providing Delicious and Healthy Cows". Products specifically designed for cow feeding and Niutikang received high attention from guests, creating a lively atmosphere on site.